Energy

Naturstrom AG

Development of a recruitment platform

The Client

Since its foundation in 1998, Naturstrom AG has established itself as a pioneer and innovation leader in the renewable energy market. By supplying green electricity, biogas and climate-friendly heat to over 300,000 households, the company is making a significant contribution to the energy transition in Germany. Its offerings include innovative tariff models such as tenant electricity and regional electricity, which enable consumers to actively participate in a more sustainable future. Naturstrom AG emphasises its commitment to environmental sustainability through its wide range of services and its ongoing expansion into new business areas, such as e-mobility and decentralised energy supply. With numerous awards, such as the Green Electricity Label, and a leading role in the direct marketing of renewable energies, Naturstrom AG is continuously setting new standards in the energy market. As a recognised partner of major environmental associations and with extensive participation in the development of renewable energy projects, Naturstrom AG confirms its tireless efforts to shape a clean and fair energy future.

General information

Objective 

  • Development of an innovative platform that aims to connect people with sustainable job opportunities.
  • Realisation of a cross-regional reach through a comprehensive partnership with well-known players, including Naturstrom AG and the ecoeco group of companies.
  • Provision of sound information that makes it clear to users what characterises a sustainable job and how these differ from traditional jobs.

Challenge

  • Creating a clear overview that allows users to efficiently navigate the wide variety of companies, regions and job offers.
  • Designing an intuitive user interface (user experience, UX) that remains easy to use despite the complexity of a multifunctional application.

Result

  • Successful launch of the platform, which immediately showed a high level of user acceptance and engagement.
  • Ensuring a stable user experience that is refined through continuous optimisation and adaptation to user feedback.
  • Development of a redundant and scalable infrastructure that ensures a reliable and consistently available service.

Technical details at a glance

Static and Dynamic Caching System

To maximise website performance, an advanced caching system has been established. It combines static caching for dynamic content, significantly reducing loading times. Merging CSS and JS files minimises the overhead when loading the page. Implementing an in-memory cache with REDIS ensures extremely fast data retrieval times and efficient handling of peak loads. In addition, the integration of a content delivery network (CDN) helps to bring content geographically closer to the end user, improving the speed and availability of the website globally.

  • Optimisation of page load times through effective management of the browser cache.
  • Automated cache updates to ensure that content is up to date without manual intervention.
  • Load balancing through CDN, which enables fast access to the website worldwide.
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