Automotive

Berylls

DEVELOPMENT OF A CORPORATE WEBSITE

The Client

Berylls is characterised by tailor-made, innovative solutions that go far beyond the traditional understanding of automobility. The combination of strategic consulting and data-driven marketing transformation forms the basis of its services, which are designed to deliver tangible results and to have a lasting impact on the industry. Its entrepreneurial approach and ability to always.

GENERAL INFORMATION

Objective

  • Development of a multilingual online platform that meets the needs of global customers, employees and stakeholders.
  • Ensuring clear and effective communication of the complex corporate structure and the wide range of services.
  • Representative presentation of the consulting firm that emphasises its global reach and professionalism.
  • Optimisation of visibility in search engines to achieve maximum reach.
  • Communication of the company's innovative strength through the use of future-oriented technologies.
  • Integration of links to third-party systems to enable a seamless user experience.

Challenge

  • Ensure the scalability of the platform to guarantee continuous availability even during major events such as the IAA.
  • Implement advanced security measures to protect against unauthorised access.
  • Establish efficient routing mechanisms that enable numerous employees to direct enquiries to the right contact person.
  • Present the company's complex structures and services on the platform in a clear and comprehensible way.

Result

  • Successful launch of the platform with positive feedback from users and stakeholders.
  • Development and implementation of the ‘Berylls Loop’, an innovative presentation method for holistic visualisation of the customer lifecycle.
  • Achieving lightning-fast loading times to maximise user-friendliness.
  • Successful integration of third-party systems, such as Personio for applicant management, to optimise and automate internal processes.

TECHNICAL DETAILS AT A GLANCE

"Berylls-Loop"

The Berylls Loop is a JavaScript-based interactive application designed to visualise the comprehensive consulting services of the Berylls consulting companies across the entire customer lifecycle. Users can interact with the loop by simply scrolling, enabling a dynamic and engaging user experience. The application features dynamic animations that provide detailed explanations at specific stop points to effectively communicate complex content.

A sophisticated buffering system ensures that media is loaded efficiently and without delays, even with a poor internet connection, which underlines the accessibility and user-friendliness of the application. The innovative user interface (UI) not only promotes interaction, but also contributes to the unique positioning of the consulting firm in the market.

  • Optimised performance: The application offers high performance through the use of advanced caching technologies and efficient data processing mechanisms.
  • Enhanced buffering system: Specially developed techniques enable fast loading and smooth playback of media content, even with variable internet quality.
  • Device-independent intuitive operation: The user interface is designed to be intuitive and easy to use on a range of devices, from desktops to tablets to smartphones.

Static and Dynamic Caching System

To maximise website performance, an advanced caching system has been established. It combines static caching for dynamic content, significantly reducing loading times. Merging CSS and JS files minimises the overhead when loading the page. Implementing an in-memory cache with REDIS ensures extremely fast data retrieval times and efficient handling of peak loads. In addition, the integration of a content delivery network (CDN) helps to bring content geographically closer to the end user, improving the speed and availability of the website globally.

  • Optimisation of page load times through effective management of the browser cache.
  • Automated cache updates to ensure that content is up to date without manual intervention.
  • Load balancing through CDN, which enables fast access to the website worldwide.

Multilingualism with Geolocalisation

This project includes an innovative language selection solution that is automatically based on the user's location. Geo-localisation makes it possible to offer visitors to the website a tailored experience by automatically setting the appropriate language that best suits the user's geographical location. This functionality not only supports user-friendliness through personalised content, but also improves the global reach of the platform by ensuring accessible communication regardless of linguistic differences.

  • Dynamically adapt content to cultural preferences to achieve higher user engagement.
  • Automatically redirect users to the appropriate language version of the website based on their IP address.
  • Support multiple language versions to effectively serve global markets.
This site is registered on wpml.org as a development site.