PUBLIC SECTOR

GERMAN AGENCY FOR INTERNATIONAL COOPERATION (GIZ)

DEVELOPMENT OF A CORPORATE WEBSITE

The Client

For more than five decades, the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH has been at the forefront of global efforts to achieve sustainable development goals. As an acknowledged expert in areas such as economic development, energy, environmental protection, peace and security, GIZ has proven to be an indispensable partner for the German Federal Government, European institutions, the United Nations, and for governments and the private sector worldwide. By working closely with civil society actors and research institutions, GIZ promotes effective interaction between different policy areas in order to achieve far-reaching social and economic change. As a federal public-benefit enterprise, GIZ represents German and European values and is committed to improving living conditions worldwide by developing sustainable and effective solutions. With a business volume of 4 billion euros in 2022 and over 25,000 employees in around 120 countries, GIZ is emphasising its global presence and commitment to a better world.

General information

Objective

  • Creating a multilingual platform that provides global stakeholders with access to essential information, thus promoting understanding and visibility of the AUBP worldwide.
  • Providing a user-friendly interface that allows everyone to quickly grasp what the AUBP is about, as well as providing detailed information and resources for specialist audiences.
  • Positioning the AUBP as a central point of contact for comprehensive knowledge about the Africa-wide development project, ensured by appropriate representation of the topic.
  • Optimising the online presence to improve search engine findability and increase global reach.

Challenge

  • Ensuring the scalability of the web platform to remain stable and accessible even during periods of heavy traffic, such as can occur as a result of TV reports and media attention.
  • Implementation of advanced security measures to protect against unauthorised access, in order to ensure the integrity and confidentiality of the platform.
  • Efficient navigation and forwarding of enquiries to the right contact person within the project, despite a large number of employees and complex organisational structures.

Result

  • Successful launch of the platform, characterised by a stable and smooth user experience.
  • Development of a comprehensive knowledge database that contains all relevant information on the AUBP and is continuously updated.
  • Creation of a comprehensive contact database that enables users to quickly and effectively get in touch with the responsible coordination offices.

Technical details at a glance

Connection of a Mailing System

For efficient communication, a mailing system offers a wide range of user interaction options. These include user-friendly forms for subscribing to and unsubscribing from mailing lists on a variety of topics. Seamless integration with a renowned mass mailing provider via a REST API ensures a high throughput rate and reliable delivery of email campaigns.

  • Integration with CRM systems for seamless synchronisation of user data.
  • Compliance with GDPR guidelines through encrypted data transmission and special opt-in procedures.
  • Advanced segmentation features enable targeted and personalised communication.

Contacts Database

A contact database enables structured and easily accessible management of extensive contact person information. An intuitive search function helps you quickly find the right contact. A REST API ensures that contact data is regularly updated efficiently.

  • Advanced filtering and search capabilities enable quick queries based on specific criteria.
  • Automated duplicate detection improves data quality and user experience.
  • Integration with existing organisational systems to ensure consistent data storage.

Knowledge Base

A knowledge database is a central point of access for official documents and supports the automatic generation of web-enabled data. Media are provided in a range of formats and efficiently distributed via a content delivery network (CDN) to ensure rapid access worldwide.

  • Search function with natural language processing for improved retrievability of content.
  • Versioning of documents ensures traceability of changes.
  • Responsive design guarantees optimal display on all end devices.

Static and Dynamic Caching System

To maximise website performance, an advanced caching system has been established. It combines static caching for dynamic content, significantly reducing loading times. Merging CSS and JS files minimises the overhead when loading the page. Implementing an in-memory cache with REDIS ensures extremely fast data retrieval times and efficient handling of peak loads. In addition, the integration of a content delivery network (CDN) helps to bring content geographically closer to the end user, improving the speed and availability of the website globally.

  • Optimisation of page load times through effective management of the browser cache.
  • Automated cache updates to ensure that content is up to date without manual intervention.
  • Load balancing through CDN, which enables fast access to the website worldwide.

Multilingualism with Geolocalisation

This project includes an innovative language selection solution that is automatically based on the user's location. Geo-localisation makes it possible to offer visitors to the website a tailored experience by automatically setting the appropriate language that best suits the user's geographical location. This functionality not only supports user-friendliness through personalised content, but also improves the global reach of the platform by ensuring accessible communication regardless of linguistic differences.

  • Dynamically adapt content to cultural preferences to achieve higher user engagement.
  • Automatically redirect users to the appropriate language version of the website based on their IP address.
  • Support multiple language versions to effectively serve global markets.
This site is registered on wpml.org as a development site.